Leadership and Neuroscience
Leadership and neuroscience are key to commercial success. Customers, employees, peers, and stakeholders align towards achieving outstanding results when they are motivated and treated fairly.
ABC combines certified coaching methods (ACC, ICF), emotional intelligence, and conversational intelligence with these performance and consultative selling tools and models:
GROW - Goal Reality Opportunities Will
FAB - Features Advantages Benefits
CIQ - Conversational Intelligence
EQ - Emotional Intelligence
Exercises - Precipitating key learnings
Outstanding business performance comes from a well-executed plan and the right people. The ABC planning model, AIM, includes 3 steps:
Go to Market Execution
PROMT-E is an advanced go-to-market model used to bring relevant elements together in an easy-to-execute overview.
PROMT-E helps solve these challenges:
ABC will help extract the value propositions and core benefits of your offering.
Relevant resources and dedicated budgets.
We will analyze, recommend and check the availability of an overview to control costs.
A well-planned organization performs better with clear roles and responsibilities (RIO).
ABC can facilitate each part of the go-to-market analysis
ABC analyzes the market, relevant segments, key opinion leaders and other key success factors relevant to staying competitive.
The technology that differentiates the product or solution from the competition and the marketing technology to be used to generate leads and awareness.
Key elements of the five steps are where the planning becomes real. Performance includes executing a pragmatic and effective plan that has been well-communicated and can serve as a management tool.